Yves Saint Laurent (YSL) announced a new Mascara (called Mascara Volume Effet Faux Cils Baby Doll). They announced that this new Mascara delivers a long-lasting volume and intense color. YSL claims that the patent-protected formula was "inspired" by graphene. The formula costs of three polymers, soft waxes and an agent that allows for maximum distribution of black pigments, and the final material "mimics the structure and properties of graphene".
Okay, this is likely just a marketing line, and not really graphene related, but still it's great to see graphene is getting so popular that even companies such YSL use it to promote new products.
Posted: Apr 23,2013 by Ron Mertens