Vittoria Industries recently declared plans to launch a full range of graphene-enhanced road race and MTB tires around next September. The company also won the IDTechEx printed electronics europe 2015 award for "best commercialization", for using graphene in their bicycle wheels and tires. The company used pure and high grade graphene of 3 to 7 layers from Directa Plus.
The Vittoria Group president and founder stated that the company was successful with both existing products, as the carbon wheels show a dramatic improvement of heat dissipation and significant increased material strength and the tires have a much lower rolling resistance whilst improving grip and traction. He says sales are increasing around the world and some are even used as service wheels in the big professional bike races.